Elin Skin is an imagined skincare brand created for educational purposes. The campaign focuses on celebrating natural beauty with a minimalist, eco-conscious approach, offering a range of skincare products designed for every skin tone and type. The project highlights inclusive beauty, hydration, and chemical-free skincare through creative branding and marketing materials.
Brand Strategist, Motion Designer, Graphic Designer
Collaborated with Music Jun @mewjunstudio
Brand Style Guide, Magazine Spread, Social Media Imagery, Promotional Video
The challenge was to create a skincare brand that emphasizes inclusivity while maintaining a distinct, cohesive aesthetic. Ensuring the logo and imagery reflected the brand's natural, chemical-free philosophy while appealing to a wide audience was key.
Develop a brand identity for Elin Skincare that celebrates natural beauty, inclusivity, and sustainability. Promote the brand’s mission through a compelling visual identity and marketing materials, including a logo, style guide, and social media content.
Created a cohesive brand image, including a unique logo that symbolizes hydration and femininity, and a style guide that outlined the brand’s visual identity. The social media images reflected the brand’s values of inclusivity and natural beauty, with a focus on eco-conscious, chemical-free skincare.
Explored the balance between minimalist design and vibrant colors to create an impactful brand identity. Focused on how to convey inclusivity through design and how to connect the product’s natural ingredients with the visual language of the brand.
