Quatro, a carbonated fruit drink originally released by Coca-Cola in the 1980s, is being reintroduced for educational purposes. This project focuses on refreshing the brand with new flavors, rebranding, and a marketing campaign that appeals to younger, nostalgic generations. Quatro’s new drink line includes flavors like Strawberry-Pomegranate, Peach-Clementine, Green Apple-Melon, and Blueberry-Grape, emphasizing a fun, healthy, and refreshing experience.
Rebranding Strategy, Website Development, Social Media Campaign, 3D Promotional Commercial, UI/UX, Wireframes & Prototype
Collaborated with Bernardo Macapagal
Brand Awareness Campaign, Social Media Content, Marketing Collaterals for Internal Events, Engaging Graphic Designs
Revitalizing a defunct brand and making it relevant to modern consumers while retaining its nostalgic appeal. The challenge involved updating the product with fresh flavors while maintaining the fun, youthful essence of Quatro. Additionally, the project needed to highlight the health benefits of the drink, such as low-calorie content, vitamins, and antioxidants, in a way that resonates with younger consumers.
Successfully execute a brand refresh for Quatro, creating a product line that is both nostalgic and new. Drive customer engagement through a revamped brand identity, a dynamic website, and compelling promotional content.
A cohesive rebrand was developed with vibrant new product packaging, promotional materials, and a refreshed logo. The website and social media assets, developed using the latest web technologies and design tools, effectively communicated the brand's core values of refreshment, health, and nostalgia. The 3D commercial successfully showcased the product in an engaging way, leading to increased brand awareness.
The project provided valuable insights into balancing nostalgia with modern branding techniques. Emphasis was placed on understanding the target market—millennials and Gen Z—while incorporating the brand's history. The use of design tools like Adobe XD, Cinema 4D, and After Effects helped in creating dynamic and interactive brand experiences.
