Sony LiveBuds - Stay Connected project centers around an imagined version of Sony's new earbud series, designed for educational purposes. The goal was to create a cutting-edge promotional campaign that highlights the unique features of the earbuds through 3D modeling, animation, and augmented reality.
Art Director, 3D Motion Designer, Web Developer
3D Modeling & Animation, Augmented Reality Integration, Promotional Campaign Assets
The main challenge was conceptualizing a product that pushes the boundaries of design while maintaining practicality. Additionally, the integration of AR for an interactive experience required technical innovation to create an engaging, user-friendly campaign.
Develop a visually dynamic and interactive promotional campaign that showcases the earbuds' features, such as noise cancellation, ambient sound, and battery life, while also allowing users to explore the product in 3D and AR.
Successfully produced a series of engaging promotional materials, including 3D models, AR interactions, and animations. The campaign effectively demonstrated the product’s design and features, providing an immersive experience for users.
Focused on refining the technical integration of AR and 3D elements to ensure a seamless user experience. Analyzed user interaction data to optimize the AR features and ensure they were intuitive and engaging.
