The Brothers in Arms Memorial is a collaborative campaign developed with the Srishti Foundation to honor the shared sacrifices of Indian and Canadian soldiers in World War I. Our team, Five Alive, created a full-scale 360° marketing, digital, and design campaign to raise awareness and drive donations for the construction of a physical stone memorial in Canada.
Art Director at Five Alive Studio.
Collaborated with Music Jun., Isaac Bilyea, Bernardo Macapagal Jr., and Milana Gabbassova
Brand Identity System, Traditional & Digital Advertising Assets, Campaign Video, 3D Walkthrough, Website UI Assets, Social Media Content Idea
The main challenge was balancing historical accuracy and emotional storytelling across multiple mediums while ensuring the campaign resonated with diverse audiences. Additionally, bringing together each team member’s unique discipline into one seamless, unified campaign required deep collaboration, strategic planning, and clear creative direction.
To design an emotionally impactful and educational campaign that amplifies the memorial’s mission, encourages public engagement, and motivates donations. The campaign needed to communicate the historical significance of the memorial while offering a modern, visually striking experience across print, digital, motion, and 3D.
Successfully delivered a comprehensive campaign that moved the client and aligned with their long-term fundraising and awareness efforts. The work was praised for its emotional depth, historical sensitivity, and modern visual execution. The 3D walkthrough and campaign video became centerpieces in stakeholder presentations and donation drives.
This project reinforced the value of deeply listening to a client’s story and vision before jumping into design. Researching historical accuracy and maintaining emotional integrity across mediums was essential. It also emphasized the power of interdisciplinary collaboration in building something meaningful and lasting.
