The Palmolive Pure Essence Campaign promotes Palmolive’s new line of hand soaps, body washes, and micellar shampoo, while adhering to the brand’s established guidelines. The goal was to create nature-inspired visuals that highlight the products' natural ingredients, blending them seamlessly with the brand’s aesthetic.
Junior Art Director at Perkcomm Inc.
Collaborated with Clayshop Inc. for video commercial production
Posters, TV Commercial Storyboards, Photo Manipulation, Final Retouched Product Shots
The challenge was balancing creativity with Palmolive’s strict brand guidelines. Accurately representing natural ingredients, like fruits and extracts, while ensuring that the product visuals felt organic and realistic was crucial. Additionally, the storyboard needed to be aligned with the client’s vision, with photo manipulation of the model and multiple revisions to meet expectations.
To create a campaign that showcased Palmolive’s new product line in a natural, elegant way, incorporating realistic visuals of the products alongside natural ingredients. The campaign aimed to stay true to Palmolive’s brand while offering a fresh and engaging promotional approach.
Produced a series of aesthetically pleasing posters and a TV commercial that achieved over 1.9 million views on YouTube. The campaign successfully conveyed the purity and effectiveness of the products while maintaining Palmolive’s signature brand elegance.
Refined skills in art direction, photo manipulation, and working within strict brand guidelines. Gained experience in client collaboration, particularly in aligning creative concepts with detailed feedback and revisions.
