Sky Fiber Alternet

DESCRIPTION

The Sky Fiber AlterNet campaign focused on promoting SKY’s first back-up postpaid broadband plan in the Philippine market. This initiative was developed to support users affected by internet outages, offering them an affordable and flexible back-up connection for uninterrupted access. The campaign aimed to visually communicate the real-life scenarios where a backup internet solution becomes essential—from online learning and work-from-home setups to running online businesses and engaging in digital entertainment.

INVOLVEMENT

Graphic Designer at Perkcomm Inc.

DELIVERABLES

Key Visual Design, Digital Cascade Assets (Email Blast, Facebook Feed & Audience Network, FB Messenger, Instagram & IG Story, Web Article, Web Banner, Web Carousel, Grab Newsfeed, Twitter App Card, Viber Chat, Viber Postcall), Client Mockups

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CHALLENGES

The key challenge was designing a flexible and adaptive layout system for multiple formats while maintaining visual consistency across over a dozen digital platforms. Additionally, each of the five key narratives—(1) Family struggling with WiFi, (2) Kid in online school, (3) Work-from-home scenario, (4) Online business, and (5) Online celebration—needed to be visually distinct yet cohesive with the TVC’s look and feel. Organizing editable layers for scalable production was crucial to ensure efficiency and alignment across all deliverables.

GOAL

To create a visually cohesive, modular key visual system that could be adapted across various sizes and formats, while maintaining clarity, impact, and connection to the overarching TV commercial.

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Creative Journey

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Takeaways

RESULTS

Successfully delivered five distinct yet unified visual themes cascaded across multiple digital assets. All materials aligned with the broadcast spot and allowed for seamless adaptation across digital platforms. Client feedback emphasized the ease of asset rollout and strong visual storytelling.

LEARNINGS

This project highlighted the importance of not just good visual design, but also production efficiency. Proper layer organization and thoughtful composition setup were key to fast and consistent adaptation. The experience reinforced the value of designing with flexibility and scalability in mind from the very start.

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